Shopping and Dining in Der Bustling Dongdaemun Market
For anyone looking for a truly exceptional shopping experience, the bustling Dongdaemun Market in Seoul, South Korea is a must-see. From high-end fashion retailers to affordable street vendors, the diversity of shopping and dining options within this dizzyingly vibrant space is unmatched.
Shop 'til You Drop
The Dongdaemun Market is made up of 26 shopping malls, 30,000 speciality shops, and 50,000 manufacturers, making it one of the world’s largest shopping districts. It caters to shoppers of all ages, budgets, and tastes - from streetwear and casual garments to the latest designer items - making it a top destination for tourists and locals alike.
The sheer scale of the market can make it hard to know where to begin. One of the most reliable pointers is in the market's digital mapping system, which can help orient visitors and help them to easily navigate their way around the streets. Additionally, there are huge stores inside complexes like Migliore, DDM Hi-Mart, and DOOTA which are great for finding popular Korean brands in one convenient place.
Street Shopping
For the best bargains, people should venture to Dongdaemun's famed street markets. Freestyle Shopping Street is the most popular spot, and features more than a thousand stalls selling everything from seasonal clothes and shoes to furniture and electronics. It is open all day from 9:00 am to 5:00 pm, but it tends to get exceptionally busy during the late evening.
The shopping street also serves as a great introduction to South Korea’s exciting street food culture. Visitors can find traditional snacks such as tteokbokji (rice cakes in spicy sauce), gimbap (sushi-like seaweed rolls), and kimbap (vegetables and rice wrapped in seaweed), as well as more quirky treats, like fried bugs and steamed silkworm pupae.
Experience Korean Cuisine
While there are plenty of cheap eats to be had among the street stalls, Dongdaemun Market is also home to some of the best restaurants in the city.
One of the most popular spots is Gwangjang Market, an eatery located in the heart of the neighbourhood. Here, visitors can expect to be rewarded with a scrumptious array of traditional Korean dishes, such as galbi tang (beef short rib soup), bibimbap (rice bowl with assorted vegetables and beef), and haemul pajeon (seafood pancakes).
Those looking for something more sophisticated should head to nearby Ajumma Jungsik, a restaurant famous for its contemporary Korean cuisine. This Michelin-starred eatery offers a delicious interpretation of classic Korean dishes, with plenty of local and seasonal ingredients used abundantly in their dishes.
Take Home Some Souvenirs
Once the shopping and dining has finished, it is worth taking a stroll around the area to find the perfect souvenir or two. There are lots of stores selling an array of traditional and modern trinkets, such as Korean pottery, intricate jewellery, hanbok (traditional Korean dress), and traditional instruments. They are sure to add a special touch to any holiday scrapbook.
The Bustling Charm of Dongdaemun Market
The Dongdaemun Market is incredibly vibrant and diverse, and is full of unique offerings. Whether it is shopping for the latest in designer fashion, snacking on traditional street snacks, or exploring the restaurants, there is no shortage of experiences to be had here. With all its vibrancy and energy, it is no wonder why this bustling market is a must-see for visitors to Seoul.